International Business Strategy Case Study Example | Topics and Well Written Essays - 2500 words

International Business Strategy - Case Study Example To survive, it is vital that a firm can do something better than its competitors (Wonglimpiyarat 2004:1). Globalisation has not only altered the nature and the intensity of competition but has had to dictate and shape organisations in terms of what consumers wants, how and when they want it and what they are prepared to pay for it (Hagan 1996:1). Kanter (1995:71) on his work of "Mastering Change" argues that success in the present day business is not for those companies that re-engineer the way they do things, or for those fixing the past. According to Kanter (1995) such an action will not constitute an adequate response. This is so because success is based on an organisation's ability to create, rather than predict the future by developing those products that will literally transform the way the world thinks and view it self and the needs (Kanter 1995:71). Within the context of today's global competition, businesses and firms no-longer compete as individual companies but try to corporate with other businesses in their activities (Wu & Chien 2007:2). These researchers went further to argue that, this strategy has become quite common in many businesses including the electronic chain. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, but complementary and specialized value stars and constellation (Wu & Chien:1). An alternative approach towards organisational success, one which is becoming increasing prominent and has attracted the sustained attention of both domestic and international business scholars are core competences, capabilities and resources (e.g. Madhok 1998, Prahalad & Hamel 1990, Hamel & Prahalad1994 ). In today's global business environment it is no longer sufficient simply to meet customers demand as time quality and cost have become increasingly important in the phase of increasing competition (Petts 1997:551). According to Higgins (1998:2), "customers don't always know what they need or even that there is a problem to be solved." Success awaits those companies that recognize the fact that, to be successful and satisfy customers, it is often necessary to lead customers into recognizing these needs (Higgins 1998:2-3). In the light of this, the aim of this paper is to examine how Philips lost its leadership position in the light of globalization and why the company's had difficulties in changing the strategy. 1.1.2 The Rise of Philip as the Leading Consumer's Electronics in the World Philips is an electronic company that began in Holland specializing in the production of light bulbs. The company was founded by Gerard Philips and the father

Prepare a persuasive speech on the importance of alcoholism Essay

Prepare a persuasive speech on the importance of alcoholism prevention. your audience is a group of 20 high school students and their parents - Essay Example Chemical properties of alcohol are such that it affects your Central Nervous System (CNS) which includes the â€Å"brain.† Alcohol in your blood decreases the brain activity and depresses the expression of certain anxieties. As a result, you feel better about yourself and less worried. Therefore, you feel more socially skilled. Even the physicians prescribe CNS depressants such as alcohol to treat anxiety, muscle tension, pain, insomnia and panic attacks. There are many other drugs that have similar effects to alcohol, example: narcotics, barbiturates, benzodiazepines and chloral hydrate. We need to understand why people crave for alcohol. It is not merely a person’s fault. Alcohol has the â€Å"addicting effect† on human beings due to its chemical properties. And also, individuals under the influence are usually violent. You may feel tough after you have had a beer. But the sad truth is â€Å"alcohol is controlling you†, not the other way around. Intoxicated individuals may neglect and abuse children, harm women and disabled or put their lives at risk. In many cases people have confessed that they were under the influence when behaving violently. Alcohol related violence is a severe social problem in the world. Over 100,000 students of age 18 to 24 are victims of alcohol-related sexual assault or rape. Another 400,000 students had unprotected sex while too intoxicated to know if they consented to having sex. If you are not concerned about the society at large you should be concerned about your own well being. Alcohol impairs your judgment, creates beer bellies and leads to hangovers. One day you might wake up from hangover to find out that you are a teenage mother, single parent, need an abortion, having AIDS or sexually transmitted infections (STIs). Alcohol consumption weakens the immune system. In other words alcoholics are more likely to die from AIDS, tuberculosis and sexually transmitted infections (STIs) compared to the